Recap of The ICE 2023 at Badrutt’s Palace with DS Luxury
DS Luxury’s trip to ICE began in Modena, Italy, with stops along the way in Como before the final destination at Badrutt’s Palace for the main event. During the experiences, we made a stop at the world-famous Suvretta House for Aston Martin’s extravagant Bond Bar installation.
In this mood-setting location brimming with sunshine and passion, the British marque greeted attendees with an ice bar featuring their classic DB5 and a DBX707 SUV, all while an ice-skating waiter served chillingly refreshing drinks and danced like pure poetry. Ice-skating bars are St. Moritz’ oldest tradition, and the Bond Bar was exemplary of the elegant heritage hidden in this quaint resort town.
Guests of all ages and backgrounds packed into Suvretta House for a true taste of the “top of the world”. From dogs to their enthusiast owners, every collector and their masterpieces were made to feel right at home for an engaging clash of luxury cultures and lifestyle codes.
You Deserve to Be Here
DS Luxury can help facilitate an experience bespoke to the creator that includes access to exotic cars, private jets, helicopters, yachts, and luxury villas around the world. We are a one-stop-shop for custom tailored experiences for singles, couples, groups & families.
“Access is the new ownership.” - Spencer Field CMO of DS Luxury
With roots being established in extravagant locales including, but not limited to, Italy, Monaco, Switzerland and Dubai, DS Luxury is entering a new era of opulent offerings. And you deserve to be here in the center of it all.
Our weekend at The ICE proved to be an excellent example of the marriage of our core beliefs at DS Luxury. A cult of classic cars on the magical frozen lake combined with mesmerizing low airplane passes while hanging out with the coolest people, the coolest set, and the coolest scenery was an admirable testament to the purest values of luxury.
Where else can you see a LeMans winner behind the wheel of an Auto Union Type C from 1938 powersliding on a frozen lake? Where else can you see priceless, one-off legends like the Lancia Stratos Zero and Ferrari 166MM Uovo being driven like there’s no tomorrow?
The answers to all these questions, and many more, can be found via membership with us at DS Luxury. With the world truly at your fingertips, DS Luxury will grant exclusive entrance to these high-caliber events and open up a lifetime of new possibilites. You’re an icon, and icons deserve access. Let us make that happen for you.